There's an adage that is an apt description of the new dynamic at work between brands and consumers … - Simon Mainwaring

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I was approached personally by the Gibson Corporation.

Simon Mainwaring

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

Cause, Community, Dynamic, Media, People, Work

Same Author Quotes

Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.

Technology, Digital Revolution, Pace, 90S, Plans, Early

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Mean, Goal, Empowering, Marketers, Change, Customers

Your computer needn't be the first thing your see in the morning and the last thing you see at night.

Morning, Night, Lasts, Computer, See

The false separation between living and giving must end.

Giving, Separation, Ends, False, Living

Often motivated by a desire to maintain the existing status quo, sloth almost cost the U. S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports.

Maintaining The Status Quo, Car, Sloth, Korean, Cost, European