When you're in the public eye - whether it be entertainment, sports, medicine, politics, whatever way - you have an opportunity, and I think also an obligation and a responsibility, to disseminate good information.
About 85 percent of what you see is just because I get on the phone and [say], 'Let's go do this'. I don't do any market research or test groups or focus [groups]. I just go, 'It's my company; would I buy it, personally?'