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Channel 4 are a great bunch of people to work with and the crew are lovely. Working at ITV was like being in the court of Caligula.

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Sheena Iyengar

We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First, in what case were people more likely to buy a jar of jam?

People, Different, Jam, Buy, Jar, Flavors
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When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to choose, we must first perceive that control is possible.

Choice, Control, Exercise, Mean, Order, Perceive

Choice is more than picking 'x' over 'y. ' It is a responsibility to separate the meaningful and the uplifting from the trivial and the disheartening. It is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.

Uplifting, Meaningful, Responsibility, Picking, Disheartening

We have the ability to create choice by altering our interpretations of the world.

Choices, World, Interpretation, Choice, Ability, Interpretations

What's interesting is that the way we go about finding our marriage partners today is quite different from the way it used to be in this culture.

Interesting, Different, Culture, Quite, Finding

What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility of choice a man is not a man but a member, an instrument, a thing. —Archibald MacLeish

Archibald, Choices, Freedom, Men, Oneself, Possibility
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