My stories take three or four months to fix, and it's not magical of a process. Ultimately it's a boring, difficult process. I write everything out, and then the parts I think are funny I put in bold. Then I go perform it. Then the parts that aren't funny, I unbold them.
My thing is related to who I am as a person. The clothes are an extension of me. The music is an extension of me. All my businesses are part of the culture, so I have to stay true to whatever I'm feeling at the time, whatever direction I'm heading in. And hopefully, everyone follows.