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I look up at the night sky, and I know that, yes, we are part of this Universe, we are in this Universe, but perhaps more important than both of those facts is that the Universe is in us. When I reflect on that fact, I look up — many people feel small, because they’re small and the Universe is big, but I feel big, because my atoms came from those stars.

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David Ogilvy

The more story-appeal there is in the picture or in the photograph, the more people would look at your ad

Look, Looks, People, Picture, Stories
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The best ideas come as jokes. Make your thinking as funny as possible.

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The more informative your advertising, the more persuasive it will be.

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You can't save souls in an empty church.

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First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

Creative, Creativity, Genius, Leadership, Reputation

The best idea is the simplest.

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