What really is wild about rock 'n' roll? Nothing. It's so banal and so part of corporate culture. It threatens to lose all its life.
When I was starting out, conceptual photography had become something that had to be amateur - like, that had to be black-and-white, or photocopied, or really not an object in order to be taken seriously. It had to work against technical mastery, and so on. So I think that my work is full of obstacles in the sense that it does look highly familiar and accessible. It does look like it's already "solved at first sight. " It does look like it's part of a larger industry.