It is not enough to understand, or to see clearly. The future will be shaped in the arena of human activity, by those willing to commit their minds and their bodies to the task.
Sound an alarm! Advertising, not deals, builds brands.
The best ideas come as jokes. Make your thinking as funny as possible.
The more informative your advertising, the more persuasive it will be.
You can't save souls in an empty church.
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
The best idea is the simplest.
So when your mom walks in, turn down the volume and act like you're doing your homework.
As soon as you see 'Dame' in front of someone's name, you get nervous, but Dame Maggie Smith is the most wonderfully gentle woman I have ever met. She never had a bad word to say.
Your woman pisses you off so that gets in there; that's rock n roll.
The care of the critic should be to distinguish error from inability, faults of inexperience from defects of nature.