We see a world of abundance, not limits. In the midst of a great deal of talk about … - William McDonough

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I was having a good time before, but you grow up after a couple years and realize, "I can't get drunk like this every night. " Things change.

William McDonough

We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?

Celebrate, Creativity, Intelligent, Productivity, Talk, Vision

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To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.

Mean, Design, Understanding, Concept, Beginning

And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?

Changes, Colors, Food, Nature, Sequesters, Writing

Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn't have a design problem. People do.

Animal, Incredibly, Industrious, Nature, Nourishes, Taken

Designing renders visible our hopes and dreams. It is the first signal of human intentions.

Design, Designing, Dream, Dreams, Firsts, Renders

Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.

Earth, Grave, Industrial, Products, Want, Waste