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Every single time I start to do a picture, without fail, I feel as if I don't know what I'm doing.

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Donald A. Norman

No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.

Cohesive, Initial, Islands, Reflection, Seamlessly, Thinking
Same Author Quotes

The hardest part of design. . . is keeping features out.

Design, Hardest, Keeping, Part, Software

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Act, Communicating, Communication, Deep Understanding, Mean, Understanding

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.

Excitement, Fun, Motivational, People, Usable, Yes

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

Device, Door, Doors, Instruction, Simple

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

Design, People, Remain, Slowly, Technology
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