Simon Sinek

I'm pretty confident the why works now. When it first began, somebody said to me: "Will this work in big business?" I said, "I don't know. Let's try. " Somebody said will this work in entrepreneurs, relationships or government and military. I said, "I don't know. Let's try. " I kept applying the scientific method. I had a theory. I kept applying that theory, looking for opportunities to fail and it kept working.