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Consider the cost when Christians ignore Jesus commands to sell their possessions and give to the poor and instead choose to spend their resources on better comforts, larger homes, nicer cars, and more stuff. Consider the cost when these Christians gather in churches and choose to spend millions of dollars on nice buildings to drive up to, cushioned chairs to sit in, and endless programs to enjoy for themselves. Consider the cost for the starving multitudes who sit outside the gate of contemporary Christian affluence.

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Norbert Reithofer

Prestige and premium will also play an important role in the future. But some people define these values differently today.

Differently, Important, People, Play, Today
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As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality and driving pleasure in the future. But it will also represent efficiency and environmental friendliness.

Bmw, Brand, Driving, Environmental, Increasingly, Vitality

One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.

Benefit, Benefits, Corporation, Corporations, Large, Venture

It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this happen.

Companies, Hard Work, Mobility, Today, Work

As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.

Climate Change, Defined, Future, Premium, Sustainability

We will introduce an electric car by 2015. It will be a completely new vehicle concept for mega-cities. We would also have it developed if, contrary to expectations, it did not turn a profit in its first life cycle.

Car, Cities, Expectations, Life, Vehicle
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