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Life is here to Enjoy!

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Martin Lindstrom

Placing a wedge of lime in the neck of a Corona bottle helps sell those beers. And where did that ritual come from? One story has it that two bartenders in California were curious how fast a ritual could spread. Astonishingly fast, they discovered.

Beer, California, Come, Curious, Lime, Two
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Branding is not about what something says or what it means, but how it makes us feel.

Branding, Feels, Mean, Says

Products are produced in the factory; brands are produced in our minds.

Brands, Factories, Mind, Produced, Products

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

Big, Bigs, Causations, Data, Reason Why

New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

Communication, Lack, Technique, Technology

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Asset, Boredom, Creativity, Longer, Our World
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