I think it would be frustrating to be a match maker. "What do you do?" "I'm a match maker" "Aw, that's really romantic" "No, umm. . . I actually. . . never mind"
Most people in the media aren't bad people. They just go along to get along and it's the group culture and the conditioning. As soon as they see that things are wrong, some of them will start speaking out and making a stand.