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Funk never dies. It is eternal. It just smells a little different from time to time.

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Satoru Iwata

In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design that differs greatly from any of today's controllers. We have also made bold innovations in play style as well.

Creating, Design, Goal, Line, Order, Play
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On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.

Business, Corporate, Game, Games, Heart

Video games are meant to be just one thing. Fun. Fun for everyone!

Everyone, Fun, Games, Thing, Video

If we stay in one place, we will become outdated

Become, Ifs, Outdated, Place, Stay

Engineering is not quite as important as imagination.

Engineering, Imagination, Important, Quite

If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge the status quo by making something new, rather than competing in an existing market.

Challenges, Competing, Nintendo, Something New, Thing, Wear
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