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Crush your individuality first. Shake off the dreams of personal comfort. Then start to work. Inch by inch you shall have to proceed. It needs courage, perseverance and very strong determination. No difficulties and no hardships shall discourage you. No failure and betrayals shall dishearten you. No travails (!) imposed upon you shall snuff out the revolutionary will in you. Through the ordeal of sufferings and sacrifice you shall come out victorious. And these individual victories shall be the valuable assets of the revolution.

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W. Edwards Deming

The moral is that it is necssary to innovate, to predict the needs of the customers, and give him more. He that innovates and is lucky will take the market.