You notice how they always put the fruit and veg at the entrance to the supermarket? You go in thinking 'this is a fresh shop, everything in here is FRESH! I will do well to shop here'. You never go straight to the bit with the toilet paper, loo brushes and such do you? You'd think 'this is a POO shop! Everything in here is themed on POO!
Men, as well as women, are much oftener led by their hearts than by their understandings.