In life, there's the beginning and the end. The beginning don't matter. The end don't matter. All that matters is what you do in between – whether you're prepared to do what it takes to make change. There has to be physical and material sacrifice. When all the dust settles and we're getting ready to play down for the ninth inning, the greatest reward is to know that you did your job when you were here on the planet.
Reid Hoffman
The key thing for a CEO to keep their head in the game is recognize that there's turbulent times, plan for, you know, bad luck as well as good luck, keep people focused on what the key, you know, business wins are, and you know, provide the energy that people always need in order to, you know, to go into battle because, you know, work is hard and go into work and do that well. And provide a good leadership beacon for that. In other words, it's the same thing that makes good leadership in any other time.
