I think if you look at people, whether in business or government, who haven't had any moral compass, who've just changed to say whatever they thought the popular thing was, in the end they're losers.
My job to make sure that thing is kick-ass - takes the mold, jumps on it, throws glitter all over it, smashes it, kicks it around, and drops the mic. If we don't do that, then we deserve not to have a hit.