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All hopes of eternity and all gain from the past he would have given to have her there, to be wrapped warm with him in one blanket, and sleep, only sleep. It seemed the sleep with the woman in his arms was the only necessity.

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John J. Legere

I went, and my first interview was with René Obermann, who was the CEO of Deutsche Telekom at the time - wonderful guy. And right after hello, I told him that it was my opinion that he could only fail one way in the US. I said, "Do exactly what you're doing - nothing. "

Guy, Hello, Opinion, Right, Told, Way
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I've given my email address to all 3,000 T-Mobile stores. Serious customer escalations come directly to me. Customers get a kick out of me responding to them, and the employees do, too.

3000, Address, Employee, Employees, Kick, Serious

I think this job at T-Mobile has more than anything else helped me really see and understand how to set a strategy, communicate like crazy, and then passionately lead from the front of it.

Crazy, Helped, Like, Set, Strategy, Thinking

I say that the genius of the marketing strategy that we've had in every company that I've ever been in, is that if you ask your customers what they want and you give it to them, you shouldn't be shocked if they love it.

Ask, Company, Genius, Giving, Marketing, Shocked

We did start with a simple manifesto, as we called it, which was a description of what we were about, and it was the Un-carrier. It was about finding and solving customer pain points in an attempt to fix a stupid, broken, arrogant industry. It was something we felt passionate about. It was our goal to make changes and have the industry make the same ones.

Industry, Pain, Same, Simple, Stupid

T-Mobile is a young, consumer-driven business, and the average age of my customer outside of Bellevue is 27 or 28. They like outspoken, frank discussion. There was an event where it started to come together, I thought the audience would only care about the MLB guys, but they wanted to know what was on my mind. And I literally snapped about the state of the wireless industry. Over the next 24 hours, there was a lot of stuff that was coming out of my mouth that was meant to stay in Vegas, but it hit a chord. It was an action statement for me that I was going to fix this industry.

Action, Age, Guy, Mind, Statement, Stuff
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