And maybe the cereal makers by and large have learned to be less crazy about fighting for market share-because if you get even one person who's hell-bent on gaining market share. . . . For example, if I were Kellogg and I decided that I had to have 60% of the market, I think I could take most of the profit out of cereals. I'd ruin Kellogg in the process. But I think I could do it.
Dorothy Parker
Out in Hollywood, where the streets are paved with Goldwyn, the word "sophisticate" means, very simply, "obscene. " A sophisticatedstory is a dirty story. Some of that meaning was wafted eastward and got itself mixed up into the present definition. So that a "sophisticate" means: one who dwells in a tower made of a DuPont substitute for ivory and holds a glass of flat champagne in one hand and an album of dirty post cards in the other.
