Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.
My daughter's just going to be really hip! My goal is to be as eco-conscious as possible: There's so much out there for parents who want to do that. I plan to keep her eco-friendly as she gets older. I think we all sort of have to do it.