Every parent knows this moment in a child's age when he or she needs your attention in a very specific way because it's the beginning and ending of the early life of imagination. It's such a responsibility.
So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.