Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.
One day in 1959, when Huddersfield were playing Cardiff City, Tom (T. V. ) Williams, who was then chairman of Liverpool, and Harry Latham, a director, came down the slope at Leeds Road to see me. Mr Williams said, 'How would you like to manage the best club in the country?' 'Why, is Matt Busby packing it up?' I asked.