The crucial ingredient in the success of any brand is its claim to authenticity. - Al Ries

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Quote of the day

I was in fashion school, my brother has a law background, and my sister-in-law had worked in production, but none of us had a proper fashion business education.

Al Ries

The crucial ingredient in the success of any brand is its claim to authenticity.

Authenticity, Brand, Claims, Crucial, Ingredient, Ingredients

Same Author Quotes

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

Aircraft Carriers, Carrier, Change, Company, Takes, Trying

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Ears, Gray, Gray Matter, Mind, Real

THE LAW OF THE GENERIC: One of the fastest routes to failure is giving a brand a generic name.

Fastest, Generic Name, Law, Name, Names, Routes

It's better to be first in the mind than to be first in the marketplace.

Business, Firsts, Marketplace, Mind

The Internet is the ultimate in brand-centered buying.

Brands, Buying, Internet, Ultimate

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I was in fashion school, my brother has a law background, and my sister-in-law had worked in production, but none of us had a proper fashion business education.

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Dwayne's bad chemicals made him take a loaded thirty-eight caliber revolver from under his pillow and stick it in his mouth. This was a tool whose only purpose was to make holes in human beings.

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Moi?” He put his hand over his heart and did his best wounded-innocent look. “You must be thinking of some other uncouth jackass. Which makes me jealous, by the way.

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You say we'll soar like two birds through the clouds, but soon you'll cage me on your shelf. I'll never learn to be just me, first by myself.

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Entrance into Heaven is not at the hour of death, but at the moment of conversion.

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