Sometimes, people aren't as consciously aware of their decisions as they should be.
Put your consumers in focus, and listen to what they're actually saying, not what they tell you.
We led with our conviction rather than rational, because rational said it was impossible.
There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.
The value of a company is the sum of the problems you solve.
People just want to have access to all of the world's music.
I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
I'm able to reach a wider audience, an older audience. I can gladly say that I'm definitely not a bubblegum princess anymore.
I wish I could remember the moment when I was a kid and I discovered that the letters linked into words, and that the words linked to real things. What a revelation that must have been. We don't have the words for it, since we hadn't yet learned the words. It must have been astonishing, to be given the key to the kingdom and see it turn in our hands so easily.
The brown monkey's instinct to kill is correct; such men are dangerous to all monkey customs.