Lee Clow (born 1943) is the chairman and global director of TBWA\Worldwide, and had been its chief creative officer. Advertising Age referred to him as "advertising's art director guru".
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
I found my own way of doing things.
Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
A thing that most creatives don't do well is that you've gotta learn to listen.
I’d rather apologize than to be so timid as to never try to do anything smart or brave.
Never start a conversation with a yawn
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
[In 2011] What Steve Jobs did was simply make everything and everyone better.
Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.
If you'd put it in a Powerpoint deck don't put it in your ad
Creative people are 50% ego and 50% insecurity.
Your ad begins as an interruption. Make paying attention to it feel like a reward
Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.
Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
Advertising can be a very frustrating business.
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
Telling stories on behalf of brands is what I've done all my life.
If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.