Lee Clow (born 1943) is the chairman and global director of TBWA\Worldwide, and had been its chief creative officer. Advertising Age referred to him as "advertising's art director guru".
Managing brands is going to be more and more about trying to manage everything that your company does.
[In 2011] What Steve Jobs did was simply make everything and everyone better.
I found my own way of doing things.
[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
When you open an Apple product it's like a religious experience.
It's very demeaning that we have to put on a show to prove that we know how to put on a show.
Telling stories on behalf of brands is what I've done all my life.
The only reason you should move to a new job is if you are not getting the opportunity to do what you want to do and what you believe you can do.
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
Advertising can be a very frustrating business.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Good advertising is a dialog with people.
I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.
Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.
If you'd put it in a Powerpoint deck don't put it in your ad
Ultimately, if you are doing great work, the money will come.