You wanna fight?" I asked. He looked up at me and, for just a second, hesitated, then said, "Yeah. I do. " "Well, I'll save you the trouble. You win.
Ultimately, if you are doing great work, the money will come.
Managing brands is going to be more and more about trying to manage everything that your company does.
The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.
TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.
You have to be daring and make something that doesn't look like anybody else.
If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.
The eye of understanding is like the eye of the sense; for as you may see great objects through small crannies or levels, so you may see great axioms of nature through small and contemptible instances.
I like to be fragile. I like that. I try to be close to that energy and sensibility.
The American experience works when people embrace a set of shared values, you come, you work hard, you embrace these values and you're as American as anybody that came on the Mayflower.
When the prizes fall to the lot of the wicked, you will not find many who are virtuous for virtue's sake.