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After all, memory may be the only thing on earth we can truly manipulate to serve us, so we don't have to look back at ourselves in the receding past and think, What an arsehole!

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Lee Clow

Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.

Guy, Hard, Prove, Real, Smart
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Managing brands is going to be more and more about trying to manage everything that your company does.

Company, Doe, Manage, Managing, Trying

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

Advertising, Communicate, Communicates, Consumers, Respects

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

Attention, Lines, Revealing, Short, Tvs, Work

You have to be daring and make something that doesn't look like anybody else.

Daring, Like, Look, Looks, Make

If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.

Always Trying, Different, Down, Good, Lots, Stupid
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