I certainly didn't say while writing 'Gossip Girl,' 'Oh this is going to be big!' It was really like, 'Oh god, everyone's gong to hate these people! They're so bratty!' But I actually think what is so appealing about them is the humor in them.
When I was in college, I was the editor of the literary magazine and insisted neither the editors nor the writers be specifically identified-only our student numbers appeared on the title page. I love that idea and still do.