As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality and driving pleasure in the future. But it will also represent efficiency and environmental friendliness.
Chacun exige d'e" tre innocent, a' tout prix, me" me si, pour cela, il faut accuser le genre humain et le ciel. Everyone insists on his or her innocence, at all costs, even if it means accusing the rest of the human race and heaven.