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Alekhine is a poet who creates a work of art out of something that would hardly inspire another man to send home a picture post card

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Geoffrey Moore

As a buying group, visionaries are easy to sell but very hard to please. This is because they are buying a dream - which, to some degree, will alwasy be a dream.

Buying, Degree, Degrees, Dream, Easy, Groups
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Without big data, you are blind and deaf and in the middle of a freeway.

Blind, Data Collection, Deaf, Freeway, Middle

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.

Analytics, Big, Data, Deer, Marketing, Thought Provoking

Sustaining innovations are the key to consistent performance, whereas disruptive innovations are the key to dramatic changes in power.

Dramatic, Innovation, Innovations, Keys, Performance, Power

If you ask why start-ups outperform established enterprises when it comes to catching the next wave, the answer is that they are not conflicted. Everyone is rowing in the same direction. That is never the case in a company that has a portfolio of businesses at different stages in their maturity. So the key to winning there has to be to "zone out" the conflicts - sort of like sending quarrelling children each to their own room.

Catching, Children, Everyone, Maturity, Room, Winning

We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs.

Grabs, Issue, Issues, Marketing, Party
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