When I was a swimmer and I would lose a heat in something I was doing whether it backstroke or breaststroke, were two of my most strongest strokes, I would look at how whoever it was that won and beat me and think, "What did they do? What were. . . What were the qualities that they had that I can incorporate into my swimming to make me better?"
Behavior precedes belief - that is, most people must engage in a behavior before they accept that it is beneficial; then they see the results, and then they believe that it is the right thing to do. . . . implementation precedes buy-in; it does not follow it.