Google's AdWords, they allow you to bid on words that people will type into the search engine, and … - Tim Wu

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In a structure as complex as the human brain a multitude of things can go wrong. The wonder is that for most people the brain functions effectively and unceasingly for more than 60 years.

Tim Wu

Google's AdWords, they allow you to bid on words that people will type into the search engine, and they cost more or less. For example, I think mortgage refinancing can cost - now, it's probably hundreds, maybe thousands of dollars. So, in other words, they are allowing you to bid on what people are going to type, and that is the AdWords program. So you own certain terms, and then your ads show up as opposed to someone else's.

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