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The mere stuffing of the mind with a knowledge of facts is not education. The mind must not only possess a knowledge of the truth, but the soul must revere it, cherish it, love it as a priceless gem; and this human life must be guided and shaped by it in order to fulfill its destiny.

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Steve Jobs

I was actually a fruitarian at that point in time. I ate only fruit. Now I'm a garbage can like everyone else. And we were about three months late in filing a fictitious business name so I threatened to call the company Apple Computer unless someone suggested a more interesting name by five o'clock that day. Hoping to stimulate creativity. And it stuck. And that's why we're called Apple.

Apples, Business, Creativity, Fictitious, Fruit, Interesting
Same Author Quotes

If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.

Care, Exciting, Inspirational, Leadership, Pulls, Vision

You cannot mandate productivity, you must provide the tools to let people become their best.

Become, Creativity, Innovation, Mandate, People, Provide

Reed College at that time offered perhaps the best calligraphy instruction in the country. . . . I decided to take a calligraphy class to learn how to do this. . . . It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.

Beautiful, College, Country, Decided, Historical, Inspiring

I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble. ' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.

Bus, God, Jobs, Life, Running

Design is not just what it looks like and feels like. Design is how it works.

Business, Feels, Inspiring, Like, Work, Works
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