What humans want most of all, is to be right. Even if we're being right about our own doom. If we believe there are monsters around the next corner ready to tear us apart, we would literally prefer to be right about the monsters, than to be shown to be wrong in the eyes of others and made to look foolish.
A writing teacher once told me that the most successful movies and books were simple plots about complex characters. You should be able to articulate your concept in a couple of lines.