If you're trying to forge bonds on something other than kinship, and forge a tribal identity on something other than relatedness, conformity is a good way to do it. And if you're wealthy, you can do it with a very expensive It bag, or whether it's Vuitton or Valentino at the moment, and it's a way to signal to one another, We're part of this tribe.
My wife, whenever I'd go off to work and I'd be kind of anxious, she'll say, 'Remember, have fun. ' Oh, I forgot, thanks for the reminder. Because sometimes we do forget. We take it all too seriously and there's a lot of joy to be had wherever you are.