The brand is only as good as your products, so. . if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or. . if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.
There's a whole journalistic-industrial complex dedicated to keeping newsprint, TV screens and radio waves clean of destabilizing scoops damaging to corporations or the state.