I think there's something unique in the fact that her powers come from the same thing that powers him, and that is how we've made them have that kind of. . . that specifically in common, as opposed to it being something else that the comics kind of created, which has been pure romance. But they do have something uniquely special because of that.
That's the way to get young people. Once they see there are wonderful things to hunt for, to rediscover a species that was thought to be extinct or is extremely rare, to be the first to see a nest, to discover a new species unsuspected close to your home - these are things, I think, with a little education and excitement and the right kind of natural history would actually start a movement that makes going back to nature a profitable adventure.