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Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands will need to court a range of different communities and travel across pools, webs, and hubs if they want to reach the full range of desired consumers.

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Joan Rivers

Victoria Beckham is so nasty, why doesn't she just go home?! Her dresses are beautiful, but I don't care what she does. She's mean to all the people around her. She's too short to be a diva. We all use the same hairdressers, make-up artists, limo-drivers and greeters at the airports in LA and nobody has anything nice to say about her. They say she's rude. She can't always just be having a bad day.