I became a vegetarian in 1958 and it was very difficult in those days to really maintain that because there weren't many options. . . alternatives. But, now, it's a growing trend because. . . the economics are there. See, there's simply enough people demanding it that it's profitable to supply vegetarians with those products.
One has to understand China correctly. Our management there consists of native Chinese, we produce locally and our suppliers also come from China. In this way, we too can also enjoy the cost advantages.