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The only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print once a week. It's the Web site, it's the festival, it's our mobile application - all these things - and what they stand for and what they mean.

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Lisa Birnbach

A tip: if you're invited to your friend's country club to go the lost and found bin and pretend that you left something there. Next thing you know, you have a fabulous sweater.