Every time someone does a Western movie, people flock to it. It's like, we're continually programming to people … - Edward Allen Bernero

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Communication can't always follow the top-down model. With the fluidity of information in business today, leaders need to be masterful listeners; they need to be able to receive as well as send.

Edward Allen Bernero

Every time someone does a Western movie, people flock to it. It's like, we're continually programming to people who are least likely to watch us. People in Nebraska aren't watching things on the computer, they're watching television. Why aren't we programming things for them? We only program things that appeal to New York and Los Angeles and in many ways spit on the rest of the country.

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I did a lot of talking - not as much background talking as a lot of people because I've never been someone who is too afraid of saying what I feel. I just don't see any reason to.

Background, People, Reason, Saying, Talking

I think it works if there's something online that is not in the show, or in a newspaper, if there's some added value to it - reading a newspaper on line, sometimes you can get video, which you can't get from reading a newspaper.

Newspaper, Online, Reading, Thinking, Video, Works

Television viewership has been declining for a number of years. The internet has been blamed. Everything has been blamed. Except for what I think the problem is: that the networks own the shows, and they completely think that they make them. They don't any longer let the people who make shows just make them. The networks have notes about everything. They are intimately involved in every aspect of the process. And I think it's hurt the process.

Hurt, Longer, Problem, Television, Thinking, Years

Everyone's opinion is of equal value, which is bizarre to me. It's so hard to get anybody cast because you'll be on the phone with 15 people, and if anybody says I don't know about that guy - move on. Wait a minute, why is that person's note valid? It's such a bizarre process that's sprung up around it.

Hard, Minute, Moving, Phones, Sprung, Sprung Up

I also think one of the things that's really hurting us is political activism of any stripe. Michael Jordan had it exactly right, he was my idol - when he was asked about a political question at one point and he said I'm not going to answer it, and they said why not, and he said: Because Republicans buy gym shoes too, right? That doesn't exist anymore, that kind of smarts.

Answer, Buy, Hurt, Kind, Smart, Thinking