My characters are driven by a passionate desire for justice. They are rebellious and incorruptible.
Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.
Ikea people do not drive flashy cars or stay at luxury hotels.
Everything we earn we need as a reserve.
Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.
People say I am cheap, and I don't mind if they do.
We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.
we both smile and we are conspirators.
I think we were the first picture to cut on Final Cut Pro. So we were the guinea pigs, because we got a deal on the system. But with that comes all sorts of technological problems I couldn't begin to describe.
The actors I looked up to when I was a teenager, they all just disappeared into different characters.
The wealth gathered by Jamsetji Tata and his sons in half a century of industrial pioneering formed but a minute fraction of the amount by which they enriched the nation. The whole of that wealth is held in trust for the people and used exclusively for their benefit. The cycle is thus complete; what came from the people has gone back to the people many times over.