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We just believe in what we make and we're in a very fortunate position to be able to make stuff regardless of what model that follows.

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Ingvar Kamprad

Ikea people do not drive flashy cars or stay at luxury hotels.

Stay Strong, Luxury Hotels, Ikea, People, Hotels
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Everything we earn we need as a reserve.

Needs, Reserves, Reserve, Everything, Earn

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.

Cutting, Simple, Luxury, Fancy, Cars, Costs

People say I am cheap, and I don't mind if they do.

Ifs, Mind, People, Say

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

Billions, Develop, Francs, Groups, Ikea, Russia

Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.

Mistake, Ikea, People, Negative, Making
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