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He'd written me up a proposal of why dating him was a sound decision. It had included things like "I'll give up cigarettes unless I really, really need one" and "I'll unleash romantic surprises every week, such as: an impromptu picnic, roses, or a trip to Paris—but not actually any of those things because now they're not surprises.

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Dan Ariely

There's something about [cyclically] doing something over and over and over that seems to be particularly demotivating.

Cyclically, Demotivating, Particularly, Seems
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Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.

Knows, Like, Sex, Teenage, Witty

We are all far less rational in our decision-making than standard economic theory assumes. Our irrational behaviors are neither random nor senseless: they are systematic and predictable. We all make the same types of mistakes over and over, because of the basic wiring of our brains.

Basic, Brain, Decision, Mistake, Rational, Types

One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.

Decision, Environment, Function, Lessons, Make

We all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to do with reality. We’re storytelling creatures by nature, and we tell ourselves story after story until we come up with an explanation that we like and that sounds reasonable enough to believe. And when the story portrays us in a more glowing and positive light, so much the better.

Believe, Enough, Light, Reality, Ways

The major thing that holds you back when you're trying to change a bad habit like eating, smoking, or drinking too much is your belief you are out of control.

Bad, Drinking, Habit, Smoking, Trying
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