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From the beginning, I imagined I would have a long work life.

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Michael Bierut

The truth about logos is that they are not that hard to do.

Hard, Logos, Truth
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Not everything is design. But design is about everything. So do yourself a favor: be ready for anything.

Design, Everything, Favor, Favors, Ready

Simplicity, wit, and good typography.

Creativity, Simplicity, Design, Wit, Good

Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.

Ideas, Doe, Firsts, Words, Express

No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.

Authenticity, Designer, One Love, Loves, Good, Quite

BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.

Choices, Choices You Make, Infinite, Make, Options, Thoughtful
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