I'm English, and as such I crave disappointment. That's why I buy Kinder Surprise. Horrible chocolate; nasty little toy: a double-whammy of disillusionment ! Sometimes I eat the toy out of sheer despair.
You can't tell me what we're doing right now is not working. The perception is, well, it's not. I don't deal in perception. I want to deal in reality. The reality of the matter is that the percentage of guys who are taking has gone way down.