Surprise quality can be achieved in many ways. It may be produced by a certain stimulating geometrical relationship … - Alexey Brodovitch

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I would [call myself a feminist], yes. I believe in the unadulterated advancement of women. And we have so far to go still. I do think because women are so clever and flexible and such good communicators, it been hard for men to evolve and keep up. I think we could do a little better to help them out.

Alexey Brodovitch

Surprise quality can be achieved in many ways. It may be produced by a certain stimulating geometrical relationship between elements in the picture or through the human interest of the situation photographed or by calling our attention to some commonplace but fascinating thing we have never noticed before or it can be achieved by looking at an everyday thing in a new interesting way.

Everyday Things, Interesting, Photography, Quality, Relationship, Ways

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The creative life of the commercial photographer is like the life of a butterfly. Very seldom do we see a photographer who is really productive for more than eight or ten years.

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There is no recipe for good layout, what must be maintained is a feeling of change and contrast. A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad.

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The best way to achieve surprise quality is by avoiding cliches.

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It is the end result that counts.

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If you see something you have seen before, don't click the shutter.

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