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Chocolate fends off all kinds of nasty stuff. And if you get hungry while warding off evil, you have a snack. It's multipurpose equipment.

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Jerry Greenfield

Startups are often very undercapitalised, but I found that to be very beneficial because it forces you not to throw money at problems. Instead, you learn all the nuts and bolts of what you're doing and become an expert.

Bolts, Experts, Instead, Nuts, Problem
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When you are led by values, it doesn't cost your business, it helps your business.

Cost, Helping, Values, Helps, Business

It's good to stand for something, to believe in something and base your business on values.

Believe, Good, Stand, Stand For Something, Values

Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination.

Powerful, Caring, Emotional, Plus, Cream

Business can be a source of progressive change.

Business, Progressive, Progressive Change, Source

We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.

Two, Community, Lines, Line, Bottom, Contributed
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